I was approached by the Society for Marketing Professional Services to develop an identity for their Build Business program called Max: Market, Act, Exchange. It needed to be bold and capture the essence of interaction.
Society for Marketing Professional Services (SMPS)
What I did
I used bold lettering to arrest the attention of the viewer, then added the description in light gray below to give the logo context and meaning. The icon on the side balances out the white space left in the gap behind the “X”, and also shows microphones in two directions, symbolizing the exchange of ideas and two-way discussion. https://www.smpsbuildbusiness.org/max-sessions/